The Role of Creativity and Innovation on business growth and sustainability the study set out to accomplish the\nfollowing objective which was to determine the role of creativity and innovation in entrepreneurial activity, business\ngrowth and sustainability. The study relied on current secondary data sourced from books, internet, journals\nunpublished materials. The study examined the contributions of successful global business entrepreneurs and\nindustrial Revolution. The study made the following findings which were: that (1) Entrepreneurs set for themselves\nhigh apparently unachievable challenges. (2) Governments of market economies orient their policies and\nprogrammes towards fostering entrepreneurship. William-the-conqueror who developed the British common law\nlegal system Based in these findings the following recommendations were made that (1) Entrepreneurs continue to\ntechnologically modernized the globe. (2) Establishment of a global sovereign authority for strict observance of the\nrule of law.
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